People are 60% more likely to recommend your travel brand or destination to their friends if they follow you on Facebook! They’re also more likely to believe something they read as part of a favorite website or newspaper than an advertisement. The bottom line for all communications, however, is to provide compelling, engaging content. That’s the true differentiator.
BENEFITS OF SOCIAL MEDIA
Social Media allows you to create conversations with travelers eager to share their enthusiasm and travel experiences with friends and family. It also allows you, the business owner, to monitor conversations about your company. People are using social media sites to discuss their enthusiasm and dissatisfaction with products and services whether your business has a social media presence or not. We believe it’s critical for any business to not only be aware of the conversations that are taking place about their own business and industry but to be involved in shaping those conversations as well.
With Social Media…
Your Customers Can:
- Consume your content and information
- Share travel photos
- Share video
- Ask for and offer recommendations
Travel Business Owners Can:
- Build brand loyalty
- Communicate your unique value proposition
- Provide customer service
- Receive direct customer feedback
- Conduct contests, giveaways and special promotions
- Offer continually updated information
- Advertise to a targeted demographic
RAISE YOUR VISIBILITY – ONLINE & OFF – WITH PUBLIC RELATIONS
The same information that creates valuable content for your blog and social media networks can also be used to create timely news releases for local and industry media. Local community newspapers, travel editors, online publications and a wide variety of special-interest bloggers will welcome your story ideas.
Your PR Travel Pitches Can Include Stories About
- Travel tips
- Seasonal recommendations
- Security updates
- Themed travel (Senior, gay, music, food, etc)
Get started today with social media and/or a public relations campaign for as little as $500. Please contact us for a custom quote on a three-month Quick Start program.